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MAY 2021, Vol 16, Issue 2, Journal of Theoretical and Applied Electronic Commerce Research |
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ISSN 0718–1876 Electronic Version |
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Editorial |
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Editorial: Segmenting the Future of E-Commerce, One Step at a Time |
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Maria Teresa Ballestar .................................................. |
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Research |
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Applying Transaction Cost Theory and Push-Pull-Mooring Model to Investigate Mobile Payment Switching Behaviors with Well-Established Traditional Financial Infrastructure |
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His-Peng Lu and Yu-Shan Wung .................................................. |
1 |
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Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective |
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Hong Joo and Joon Yeon Choeh .................................................. |
22 |
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A Novel Method for Discovering Process Based on the Network Analysis Approach in the Context of Social Commerce Systems |
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Leila Esmaeili and Alireza Hashemi Golpayegani .................................................. |
34 |
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Examination of the Motivations for Equity-Based Crowdfunding in an Emerging Market |
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Shaista Wasiuzzaman, Chong Lee Lee, Ong Hway Boon and Hemalatha Pannir Chelvam .................................................. |
63 |
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Understanding the Determinants and Specifics of Pre-Commercial Procurement |
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Radoslav Delina, Marek Grof and Radovan Dráb .................................................. |
80 |
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Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents |
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Xinxiang Zhang and Taiyue Wang .................................................. |
101 |
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The Influence of Uncertainty Reduction Strategy over Social Network Sites Preference |
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Sara Gambo and Bahire Özad .................................................. |
116 |
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Managing the Smiley Face Scale Used by Booking.com in an Ordinal Way |
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Raquel González del Pozo and José Luis García-Lapresta .................................................. |
128 |
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Price Discount and Price Dispersion in Online Market: Do More Firms Still Lead to More Competition? |
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Wenche Wang, Fan Li and Yujia Zhang .................................................. |
140 |
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Mobile Payment: The Next Frontier of Payment Systems? - An Empirical Study Based on Push-Pull-Mooring Framework |
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Liu Fan, Xiaoping Zhang, Laxmisha Rai and Yuanwei Du .................................................. |
155 |
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Following the Flow: Exploring the Impact of Mobile Technology Environment on User’s Virtual Experience and Behavioral Response |
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Yuanhong Ma, Yunzhong Cao, Liangqiang Li, Jing Zhang and Addo Prince Clement .................................................. |
170 |
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Want it, Rent it: Exploring Attributes Leading to Conversion for Online Furniture Rental Platforms |
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Anuj Pal Kapoor and Madhu Vij .................................................. |
188 |
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