MAY  2018, Vol 13, Issue 2, Journal of Theoretical and Applied Electronic Commerce Research ISSN 0718–1876 Electronic Version   FACULTY OF ENGINEERING - UNIVERSITY OF TALCA     C  O  N  T  E  N  T  S       Editorial   Editorial: Digital Transformation & Digital Business Strategy in Electronic Commerce - The Role of Organizational Capabilities       Ayesha Nadeem, Babak Abedin, Narciso Cerpa and Eng Chew ..................................................          (PDF)...               Research   Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones       Won-jun Lee and Seungjae Shin .................................................. 1        Full Text(PDF)...       Abstract...           Subjectivity of Diamond Prices in Online Retail: Insights from a Data Mining Study       Stanislav Mamonov and Tamilla Triantoro .................................................. 15        Full Text(PDF)...       Abstract...           Investigating the Post-Adoption Attitude of the Web Based Content Management System within Organization       Yujong Hwang, Jin-Young Chung and Dong-Hee Shin .................................................. 29        Full Text(PDF)...       Abstract...           Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace       Sfenrianto Sfenrianto, Tendi Wijaya and Gunawan Wang .................................................. 43        Full Text(PDF)...       Abstract...           The New Face of Internet User Typology: The Case of Thailand       Donyaprueth Krairit .................................................. 58        Full Text(PDF)...       Abstract...           A Social Commerce Intention Model for Traditional E-Commerce Sites       Sebasti�n Molinillo, Francisco Li�bana-Cabanillas and Rafael Anaya-S�nchez .................................................. 80        Full Text(PDF)...       Abstract...